Virtually Hug Your Donors and Keep Them Close (RECORDED)
Examine the principles of donor stewardship, from first-time donors to legacy gifts
Presented by Danosky & Associates on June 18, 2020 (RECORDED)
In a world where there isn’t a seemingly endless supply of event attendees, keeping the donors you have and watching them grow with you is essential. It is also the fundamental principle behind development work. Fundraising was named Fund Development because of the importance of developing relationships. And building relationships requires outstanding stewardship of the donors you have, along with the donors who choose to give to you the first time.
This webinar will do a deep dive on the principles of donor stewardship – from how to engage with a first-time donor to building a major donor, to encouraging legacy gifts. We will discuss the strategies that have been proven over time, along with new opportunities that have developed as a result of COVID-19. There is a silver lining in almost every situation – making a stronger connection with our donors is our silver lining at this time.
Questions? Email Stephanie Chung.
